Everything About Insurance/loan

This article is going to disappoint three insurance agents. That’s because three different agents in the past three weeks asked me for an email template to follow-up with new customers. And I’m not going to do it. I was actually going to when I realized I couldn’t make one email (or phone script, letter, etc.) that fit every agency’s unique needs. I also realized there are A LOT of reasons to follow-up with new insurance customers and one email isn’t going to do it. Not even close. So I put together a bunch of reasons you should/could follow-up with new customers and figured I’d let you work out the details. So here’s 19 great reasons to follow-up with your new insurance clients: 1) Confirm All Paperwork Was Received Was the client supposed to receive any paperwork (like a dec page) in the mail? Ask them if they got it and explain why. Explaining the paperwork has a lot of benefits: It prevents confusion about what they got and whether they need to keep it. It al...

“John – How can I get more Facebook likes?” I get this question every day so I’m willing to bet you’ve probably asked it yourself. Am I right? I usually answer by explaining how it’s not the number of fans but the engagement of fans that really matters. That’s still true, but you know what? When you have a lot of Facebook followers: People think you’re more popular. People think you’re more established. New people are more likely to follow you. Prospects are more likely to trust and buy from you. You’ll have a lot more “friends of followers” to advertise to. And let’s face it – It feels good to have more likes than the agent across town, right? While I still believe it’s more important to build an engaged audience than one that just looks big, I’m going to address the “get more likes” dilemma today. Whether you’re trying to go from 0 to 100 or 100 to 1,000, here’s 28 actionable ways to get more fans for your insurance agency’s Facebook page: 1) Decide What Value Y...

What’s your favorite Girl Scout cookie? Relax, I’m not selling Thin Mints… (my favorite) I read a great article from Seth Godin this weekend about how a good question trumps an amazing sales pitch. Even for Girl Scouts. He writes: Most Girl Scouts are taught to memorize a fairly complicated spiel, one that involves introducing themselves, talking in detail about the good work that the Scouts do, and finishing with how the money raised goes for this and for that… This is difficult work even for a professional, but for a kid talking to an adult, it’s frightening and unlikely to lead to a positive experience. The alternative? “What’s your favorite kind of Girl Scout cookie?”… A question that avoids a ‘no’, a question that starts a conversation, a question that opens the door to emotion… those are the questions that build careers and create value. I agree 100%. So I figured it’d be helpful and fun to brainstorm a bunch of questions insurance producers can inject into car ...

It’s great when shoppers get an insurance quote from you and no one else. Until you wake up. This happens occasionally from a referral or networking, but it’s far more common that your quotes are competing with several others for your prospect’s attention. So how can you make your quotes stand out? Of course having the lowest price is very helpful – but it’s out of your control and isn’t as vital as you think. And there’s salesmanship – but you don’t always get a chance to use it with every prospect. If you want to be successful, your quotes ABSOLUTELY MUST stand out from the competition, otherwise your only chance is to win on price. And if you can only win on price, you won’t be employed for very long. Here’s 22 ways to make your insurance quotes stand out so you can get more callbacks, sell more, and make more money: 1) Use a Picture of the Insured Item insured-item-pictureIf you really want to get your prospects attention, use a picture of the item they’re tryin...

Insurance agents live and die by the quality of their employees. Nothing is more important. Not your location, your office, your marketing, your products, your search rankings, your signage, your website, your community, your networking, nothing! You need the best people. Period. Unfortunately many agents don’t think past the newspaper classified ads when it comes to getting the word out about their job openings and this is bad for a few reasons: It’s really expensive. You’ll mostly attract job needers. There are no filters for who applies. You’ll miss out on the best possible applicants. Hiring amazing employees is like making sales – the more people you have to choose from the better your results will be. But I’d hate to put out a message like this without ways to accomplish it that don’t drain your wallet so… I put together a giant list of free ways to attract more job applicants for your next available position. If you find it helpful, don’t forget to share. ...

I’ve worked with hundreds of ridiculously successful insurance agents. I’ve also worked with lots of bad ones. For years, I struggled to find one unifying characteristic – one trait or skill that was shared by all the successful agents and absent in the others. Every time I thought I found it I’d meet another agent who, by his success or failure, would disprove my latest theory. Until I finally figured it out… Every successful insurance agent is not a great marketer. They’re not all good conversationalists. They’re not all organized, interesting, or hard-working. They’re not all well-written, well-read, well-mannered or well-spoken. They’re not even all well-groomed. But every rich insurance agent I’ve ever met was great at finding, hiring, and keeping great employees. I’d like you to be rich too. That’s why I put together 25 of my favorite tips for helping agents hire the best producers on planet earth. 1) Hire Young For Affordable Superstars Someone fresh out o...

Retention is necessary to build and maintain a successful insurance agency. Every agent knows that. You know small boosts in retention will grow long term profit immensely. You know it costs more to get new customers than to keep current ones. And you probably know the pain of losing more policies than you wrote in a week. You don’t hear as much about these two things: Retention is a sales strategy  – Every single thing you do to improve retention makes customers more likely to refer you. Retention requires established processes  –  Unless you decide exactly which methods in this article are going to work for you and establish formal procedures in your office to follow through, you will not see results. I wrote this article so you couldn’t say, “I don’t know how to effect our retention.” Here’s 34 ways to improve your insurance agency’s customer retention.  No excuses, decide which retention strategies you like and take action! 1) More Customer C...